Development ideas of China's paper industry under the general trend of internationalization (Part 2)
II. Discussion on the development ideas of China's paper industry
1 China's paper industry must take the international road of utilizing foreign capital in order to meet the social demand for paper.
the paper industry is a capital intensive industry. It is predicted that between now and 2010, China's paper industry will need to invest at least 200billion yuan to keep up with the growth of consumption. In the case of limited national investment capacity, foreign capital must be used to meet China's paper demand. Any practice that opposes the entry of foreign capital under the banner of protecting national industries and supporting state-owned enterprises is cunning and harmful. The entry of foreign capital is very beneficial to alleviate the contradiction between the accelerated development of China's paper industry and the shortage of funds, and to accelerate the modernization process of China's paper industry. The state has made great efforts to support the development of the paper industry, but to fully meet the development needs, the use of foreign capital is not optional. Otherwise, the output and quality of domestic enterprises can not meet the social needs, which will lead to a large influx of foreign paper products, which will cause greater impact and damage to domestic enterprises. It is the key to form a correct development idea to take meeting the social paper demand as the premise of decision-making
2. Facing the huge market, paper-making enterprises should be fully prepared to cope with the rapid development of the industry in China. The paper-making industry is a rare industry in short supply at present, and the market development potential is great. It is very important to correctly predict the development speed of the industry, so as to make ideological and material preparations in advance to adapt to the fierce market competition
at present, there are many models to study the development speed of paper industry. It was concluded by mathematical regression that the speed of the paper industry in the past was basically the same as the growth rate of the gross domestic product (GDP), and then the future development speed of the paper industry was predicted according to the speed of the national GDP. Development comes from investment. Due to the large investment in the paper industry, it was mainly invested by the state in the past. The development speed of the paper industry was arranged and controlled by the state according to the GDP plan, rather than the internal law of the development of the paper industry is consistent with the GDP growth rate. With the increase of investment autonomy of commercial banks and the entry of foreign capital, the market demand will become the main factor determining the development speed in the future. Due to the large product gap in the current market, the development speed of China's paper industry is likely to exceed the predicted value to a large extent, especially in some varieties, there will be unexpected rapid growth in the transportation process
"more calculations and more wins, less calculations and less wins" paper enterprises should pay enough attention to the development speed of the industry. Only by formulating the development plan of the enterprise according to the dynamic competitive situation of the industry and taking effective follow-up measures, can they be neutral and stable in the industry. Otherwise, in the face of rapid growth and fierce competition in domestic and foreign markets, they will be eliminated due to lack of preparation
3. Adopt the game strategy of "Tianji horse racing" to deal with international competition and preserve and strengthen large and medium-sized enterprises in large countries
taking paper as an example, if the market is divided into three grades: high, medium and low, the competitive strategy of Chinese enterprises should be: in the good times of the global market, because foreign enterprises will reduce their exports to China (as was the case in 1995), at this time, use the color offset paper produced by the new project to occupy the high-grade market, use the ordinary offset paper without transformation to occupy the medium-grade market, and use the products of small and medium-sized enterprises outside the nine major paper mills to occupy the low-grade market; When the global market is depressed, foreign products will inevitably be sold to China at a low price due to their low cost. At this time, the high-end market can give up part of the imported paper with the characteristics of high precision, low cost and high stability. The extruded domestic high-grade paper can occupy the mid-range market, the ordinary offset paper can occupy the low-level market, and the products in the original low-level market are eliminated. In this way, the nine paper mills can not only survive in the fierce international competition, but also squeeze across small enterprises, which helps enterprises to develop and expand in the direction of scale
in addition, China's annual export of paper and paper products has reached nearly one million tons, earning nearly 1billion US dollars in foreign exchange. China is rich in non wood fiber resources and cheap raw materials. Therefore, if the quality of non wood fiber paper can be further improved and the market can be positioned to meet the demand of the international market for some mid-range products, this differentiated competition strategy can be used to meet the international challenges with its own internationalization, which will open up a new path for the development of China's paper industry
4. Domestic enterprises should actively carry out merger and reorganization, and form a "joint fleet" of China's paper industry as soon as possible, so as to meet the foreign "ship to air carrier"
domestic enterprises must carry out advantageous asset restructuring, peel off non-performing assets as soon as possible, abandon the existing burden, so that the effective forces can survive. This work should be done sooner rather than later. Otherwise, it will be difficult for even the enterprises that are running well to win in the future international competition due to the burden of history
large domestic enterprises are facing a rare opportunity of low-cost expansion. According to the national requirements, the paper-making enterprises must meet the environmental protection standards by the end of this year. Just as more than 4000 small paper-making enterprises in the two river basin were closed in 1996, some enterprises that did not meet the standards will also be closed by the end of this year. In this way, there will be a bigger gap in the paper market, providing market space for the expansion of large enterprises; At the same time, it also creates conditions for large enterprises to acquire excellent assets at low cost
it is a strategic requirement for large and medium-sized state-owned enterprises to adapt to international competition to establish large group companies through mergers and acquisitions among enterprises in the same region or the same paper type, so as to achieve economies of scale and improve overall competitiveness. If China's paper industry does not seize the precious opportunity to integrate the advantageous resources of the whole industry, even if individual enterprises and projects are booming at the moment, there will be a crisis of survival in a few years in the face of fierce competition from large foreign paper groups
"fighting alone" can no longer adapt to the international competitive environment. Only when domestic paper enterprises form a "joint fleet" as soon as possible can they fight against foreign "ship to air carriers"
5. The government, enterprises and financial institutions should strengthen communication and cooperation, and jointly undertake the important task of revitalizing China's paper industry.
in the era of planned economy, the government adopts the method of "unified centralized management and joint external management" to regulate and control the industry, and carries out unified examination and approval of projects, so as to prevent the repeated import of excellent components and devices and disorderly development. Under the condition of market economy, the expansion of examination and approval authority and the diversification of investment subjects have promoted the prosperity of the paper industry, but there are also problems such as insufficient information communication among all parties, lack of unified understanding, and difficulty in the overall regulation and control of the industry by the state. As the paper industry is a large industry that has a great impact on the development of the national economy, the government, enterprises and financial institutions should strengthen communication and close cooperation to jointly undertake the important task of revitalizing China's paper industry
while formulating the industry plan, the government departments should work with relevant parties to formulate a set of highly operational development strategies for China's paper industry and organize their implementation. National policy banks should give priority to supporting state-owned enterprises based on social benefits; It is understandable that commercial banks and investment institutions should support foreign-funded enterprises within the scope of national policies. State-owned enterprises should think about this and establish their reputation to win funds; Financial institutions should provide long-term follow-up services to enterprises, help them with the funds they need in the process of business operation, so that both projects and operations can be served. They even consider taking loans as a link to actively participate in the establishment of national enterprise groups, rather than lending the funds, and wait until the last moment to implement the "debt to equity swap"
the next five years will be a critical period for the development of China's paper industry. In the face of fierce international competition, the paper industry should first study the current situation, clarify ideas, and make strategic preparations for the revitalization of China's paper industry