Behind the most flamboyant industrial robots, the

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Industrial robots behind boast are governments competing to invest in internal friction

the annual output of industrial robots in China was 72000, an increase of 34.3% over 2015. From 2013 to 2015, China has become the world's largest sales country of industrial robots for three consecutive years, accounting for an average of 1/4 of global sales every year

with the acceleration of the transformation and upgrading process of manufacturing industry, industrial robots, as an emerging strategic industry, are becoming the focus of all kinds of capital and local governments, rushing into the tide of robot development. By the end of 2016, there were about 3000 enterprises involved in robot production in China, and more than 50 industrial parks focusing on robot development have emerged in the country

recently, industry and experts have said that an industry of less than 100 billion yuan has such a high development enthusiasm that local governments need to be alert to the problems of excess investment and low-end high-end products. As an emerging strategic industry, is the development of industrial robots really as mentioned above? What is the root cause of this series of problems

behind the rush is exaggeration

the demand for the transformation and upgrading of China's overall manufacturing industry has driven the development of China's industrial robots. Song Xiaogang said that in the context of the supply side, China's manufacturing industry is facing the current situation of reducing costs, increasing efficiency and improving quality. Using new machines to produce products with diverse functions to meet market demand is a problem that the manufacturing industry cannot get around at present. In the new round of industrial revolution and economic transformation in the world, from the return of manufacturing industry proposed by the United States, industry 4.0 in Germany, to the robot development strategy proposed by Japan, all developed countries regard robots as one of the priorities of the new round of industrial layout

from the national level to local governments, it is right to care about and encourage the development of industrial robots, and the general direction is not wrong. Equipped with special software for the test machine, it can complete the setting of experimental parameters and the control of working conditions according to the standards. Data collection, processing and analysis are used to make statistics on the experimental data. The addressing robot is a very key intellectual equipment for the transformation and upgrading, digitization and intelligent development of the manufacturing industry. The huge market demand potential and the high attention and support of the national high-level have made local governments and all kinds of capital rush into the wave of industrial robot development, hoping to occupy a place in the next round of emerging industry development. At present, there are about 3000 enterprises in the whole industrial chain related to the robot industry, such as R & D, manufacturing, sales and system integration. The scale of the enterprise ranges from a few teams to 200 or 300 people

at present, Shanghai proposes to build China's largest robot industry park, while Chongqing says it will build a robot industry scale of 150billion yuan by 2020. From Harbin, Chengdu, Shanghai, Anhui and other places, the local governments of many large and medium-sized cities have expressed their willingness to provide capital financing and policy support to attract the robot industry to settle down and take root. Relevant materials show that by the end of 2015, 28 provinces and cities across the country have clearly listed robots and key components as the development focus

song Xiaogang, executive director and Secretary General of the China robot industry alliance, said in an interview with the enterprise observer that at present, the industrial robot industry is indeed in a herd, with more than 50 robot industrial parks under construction and built all over the country. Everyone's enthusiasm actually reflects the exaggeration of this industry. Yao Zhiju, Deputy Secretary General of China robot industry alliance, said in an interview with the media

local competition is internal friction

Kunshan, which is based on manufacturing industry, is located between Shanghai and Suzhou. Its unique geographical location makes it an important foreign trade town. It is a famous notebook computer industry in China, gathering a large number of traditional manufacturing enterprises such as electronics and machinery. With the supply side reform, a large number of traditional manufacturing industries in Kunshan are facing related problems such as industrial technology transformation and upgrading, which provides a necessary basic customer group for the development of industrial robots in Kunshan

a document from Kunshan municipal government shows that in January 2016, on the basis of several policies on promoting financial support for transformation, upgrading and innovative development (Kun Wei [2015] No. 28) issued by Kunshan municipal Party committee and government, Kunshan municipal government issued several policy opinions on accelerating the development of Kunshan robot and intelligent manufacturing industry (hereinafter referred to as "opinions"), ranging from enterprise procurement in application fields, industrial robot system integrators to investment, research and development Innovation, etc., has issued 12 different fund support policies, and each reward support fund ranges from tens of thousands of yuan to tens of millions of yuan. Since 2008, more than 30 enterprises have settled in Kunshan robot industrial park, attracting many high-end, medium and high-end enterprises in the robot field at home and abroad, such as KUKA, Gaosheng, Laisi, Huaheng, Yongnian laser, and forming a complete upstream and downstream industrial chain of industrial robots, such as robot ontology, parts, vision, system integration, etc. The robot industrial park of Kunshan high tech Zone is listed as the top three of the top ten robot industrial parks in China. In 2010, it was approved by the torch center of the Ministry of science and technology as the Jiangsu robot characteristic industrial base of the national torch plan, covering an area of 110 mu. Chen Zhijun (a pseudonym), who is in charge of investment promotion, said that although robots are currently popular, they are not enough to become a pillar industry for local economic development. For the future development potential, the government decided to promote the development of industrial robots. However, the government's policy subsidies and promotion are only one side of the enthusiasm for the development of industrial robots in local areas across the country

Yao Zhiju of the robot industrial park in Kunshan high tech Zone once said that it was automatically measured at the beginning. In the past two years, the local government has provided 77 support policies for the development of the robot industry. To be exact, this is a kind of internal friction. A staff member of an industrial park who did not want to be named said that at present, the total volume of the industrial robot market is so large. There are more than 50 industrial parks across the country. Attracting investment from all over the country is originally a competitive relationship. The introduction of preferential robot investment policies in succession may be beneficial to local economic development. If we consider the overall development of the industry at the national level, it will be a great harm. Chen Zhijun explained that the robot industrial parks in various cities have invested money in it and issued preferential policies, which has led to some enterprises and projects to make a profit here today, go there tomorrow, or register and settle in multiple places

song Xiaogang told the enterprise observer that the general idea and direction of local governments to build a scale of 100 billion industrial robots are wrong. From building materials, metallurgy, petrochemicals, to automobile manufacturing, logistics, etc., although robots are widely used, they are not like petrochemicals, building materials, light industry, etc., with hundreds of thousands or tens of trillions of profits. Therefore, the industrial robot industry cannot become the main economic pillar industry of local governments. In addition, it is difficult for each enterprise to sell 10000 robots a year at present. Take the sales of 69000 robots in 2015 as an example. Based on the price of 300000 robots, the total scale of China's industrial market will be 21 billion yuan, and the global sales of industrial robots will be 254000, which is only more than 76 billion yuan. The actual application price of each robot is only between 100000 and 200000 yuan. He said that as a local government, we must think clearly about the goal and direction of developing industrial robots in order to promote the transformation and upgrading of local manufacturing industry and meet the labor costs, recruitment difficulties and other problems faced by the manufacturing industry, rather than blindly rush into it

compared with the blindness of some local governments, song Xiaogang is more worried that some local enterprises and financial capital enterprises blindly follow the trend into the robot industry when they are transforming, without understanding the laws and characteristics of robot development, aiming at the future market demand, watching local governments shout 100 billion industrial slogans and vigorously support. Enterprises and local governments should find out where your ability and strength are. Song Xiaogang said that industrial robots are a talent, capital and technology intensive industry. Unlike household appliances, industrial robots can be operated by looking at the instructions. If they are really used in the production process of manufacturing industry, they must be integrated with the production processes, processes and management systems of different industries, and the industry is highly specialized

in the context of supply side reform, industrial robot enterprises must stand in the perspective of serving the transformation and upgrading of traditional manufacturing industry, and find their own market share and target customer groups in a certain field by helping them improve efficiency and problems. Song Xiaogang said that we should not transform into robots because of the poor sales of notebooks, but rather think about why notebooks are difficult to sell? What kind of robot can produce better quality and characteristic notebooks? This is the fundamental starting point for the production of robots

domestic robot technology is limited, and life is very difficult

in June 2016, Xin Guobin, Vice Minister of the Ministry of industry and information technology, said frankly in an interview with the media: at present, China's robot industry has shown a trend of low-end high-end industries, and there are hidden worries of excess investment. Among the more than 3000 robot enterprises in China, there are more than 800 large-scale domestic robot enterprises. Song Xiaogang said that in the operation and development of robot enterprises, there has been a phenomenon of competitive imitation and homogeneous competition. According to the materials from China robot alliance, the sales volume of domestic industrial robots' independent brands in 2015 exceeded 30% of the national industrial robot market for the first time. In the first half of 2016, domestic industrial robots have served 37 national economic industry categories and 91 national economic industry sub categories, which are mainly used in low-end fields such as handling loading and unloading, explosive bonding and brazing, assembly and disassembly, to serve the computer, communication and other electronic equipment, automobile and electrical machinery, equipment manufacturing, etc

although there is demand in the market, there are too many enterprises making industrial robots. In an interview with enterprise observer, Mr. Hou of Huaheng welding industrial robot business revealed that after years of development and physical and chemical aging of plastic, Huaheng welding industrial robot has a considerable scale in the domestic welding field. The company mainly sells welding, packaging, handling robots and robot system integration, with a total annual turnover of about 300million. However, at present, there are many small companies with several or more teams in the market, and it is common for enterprises to re register after two years of work. As a high-end industry, the body sales of domestic industrial robots have been in white hot competition, and the industry reshuffle is very frequent, which is almost unprofitable. Thanks to the development of robot system integration service business, the company is relatively better

some enterprises actually live on government subsidies, and the vicious competition below the cost price is the most terrible. Song Xiaogang said that such enterprises themselves cannot make profits. They can operate at a loss and fight a price war by relying on government subsidies. The quality, safety and stability of products cannot be guaranteed. On the contrary, they have caused great trouble and impact to application enterprises and disrupted the entire industrial robot industry. Song Xiaogang said that sometimes government policy subsidies have the opposite effect. Robots produced by many enterprises have not been used, so they claim to produce products of how much output value, or applied to what industries. If it is really applied, the local government doesn't know much about how it is applied. Local governments should track and supervise in real time, implement and evaluate the feasibility of policies, and make timely adjustments

chenzhijun, who is in charge of investment promotion in Kunshan robot industrial park, said that for application enterprises with technological upgrading and transformation, the requirements for the safety and stability of robot applications are extremely strict with hundreds or tens of millions of equipment transformation at every turn. Because the domestic quality is not guaranteed, application customers have no confidence, and directly reject domestic independent brands, and even designate foreign robot brands. The so-called whole machine sales is meaningless. Chen Zhijun said that servo motor, reducer and controller are the three core parts of industrial robots, which are widely used in China

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